During the funnel analysis
Posted: Sat Feb 01, 2025 4:19 am
Let’s say a customer needs to select their date of birth. This element of the funnel is displayed differently on different sites. For example, when I analyzed my competitors in the financial industry, I noticed that many start selecting their year of birth from the current moment (although the user must be at least 18 years old). This path can be shortened, made more convenient for the user, and then they will not have to scroll through a tape of numbers to select their year of birth.
Each step in the system should have benefits and make the interaction more convenient. For example, to upload passport scans. If you entered a date of birth, the system might give you an age definition of “25 years and older” or “45 years and older.” Accordingly, the funnel might suggest that you need to add specific copies of passport pages.
You can identify the technologies that competitors in your industry use. For example, south africa rcs data in the financial niche, regulatory changes have occurred, and BankID has become a mandatory tool for customer verification. Such elements help to fill the funnel faster. You may not use them, but if you see an interesting technique from a competitor, you can copy it for your work, and then improve it and become an example for others yourself.
Product audit
I recommend conducting it in relation to what you directly sell at the final stage. Or what your competitor offers at the initial stage. If we talk about the financial sphere, it can be a loan, a service, or a specific product or commodity. In this case, you should evaluate what auxiliary services your competitor uses in selling the product.
Each step in the system should have benefits and make the interaction more convenient. For example, to upload passport scans. If you entered a date of birth, the system might give you an age definition of “25 years and older” or “45 years and older.” Accordingly, the funnel might suggest that you need to add specific copies of passport pages.
You can identify the technologies that competitors in your industry use. For example, south africa rcs data in the financial niche, regulatory changes have occurred, and BankID has become a mandatory tool for customer verification. Such elements help to fill the funnel faster. You may not use them, but if you see an interesting technique from a competitor, you can copy it for your work, and then improve it and become an example for others yourself.
Product audit
I recommend conducting it in relation to what you directly sell at the final stage. Or what your competitor offers at the initial stage. If we talk about the financial sphere, it can be a loan, a service, or a specific product or commodity. In this case, you should evaluate what auxiliary services your competitor uses in selling the product.