Stages of creating a customized product
Posted: Sat Feb 01, 2025 4:23 am
Customization does not imply selling a perfectly ideal product that is created especially for us. This is hardly realistic. Rather, it is an invitation to creativity, when the client helps to create the desired product, using the available opportunities. To use them, you need to have certain knowledge.
Customization can be called an iterative process, when each step is analyzed, and based on the results obtained, the next one is planned. All these stages are repeated cyclically. Let us explain in more detail what this means in practice.
Studying customer needs
Let's imagine an ideal buyer and his requests. What are his desires and ways to achieve them? Based on this, we formulate the technical task (TT).
Market analysis and concept development
We study demand, supply and canada email list competition. We consider options for increasing the attractiveness of the product. We try to identify shortcomings, unresolved problems. We formulate an offer in which these problems are corrected.
Creation of technical specifications
TOR – transition to the next stage. By this point, you should have complete information about the product, its properties and functionality. This detailed data should be documented. TOR cannot solve all problems, since it is impossible to include the requests of each client. In addition, some wishes contradict each other, and others simply do not make sense. However, even the most ridiculous requests can ultimately prove useful.
Product design and prototyping
So, we have come to the most interesting creative part – product design. Sketches, drawings, technical descriptions, programs and other documents will be used, on the basis of which a prototype will be made for testing.
Product customization
Source: shutterstock.com
This is the most important stage, on which the fate of the customized product depends. The prototype undergoes tests, during which specialists determine which of its components are the most important, and which do not bear a large load. For example, when testing the strength of the supporting structures of furniture, the color of the surface is not taken into account. It is at this point that the cost of production of a unit of production is determined. Having assessed the technical properties and cost of production of the product, we decide whether it has prospects and whether it is worth improving.
Refinement
If the production of a customized product is deemed feasible, it is finally finalized. All defects are corrected, deviations from the technical specifications are eliminated. If technical errors are detected during testing, they are also eliminated.
Design, prototyping and modification are repeated until the product achieves the desired performance. Good results are usually observed already in the second round of testing.
Sending to production
The final stage of product customization is its production itself. It is very important that this stage is successful, otherwise all the efforts will be in vain. The number one task is to provide production with everything necessary in the required quantity, including important and secondary parts and components. This is a guarantee that the contract for the terms and volumes of product delivery will be fulfilled. The next most important condition is the competent organization of logistics, which will allow you to draw up a clear delivery schedule.
The most pleasant moment is the transfer of the goods to the sales office or directly to the client. After-sales service of the equipment is discussed in advance.
Customization can be called an iterative process, when each step is analyzed, and based on the results obtained, the next one is planned. All these stages are repeated cyclically. Let us explain in more detail what this means in practice.
Studying customer needs
Let's imagine an ideal buyer and his requests. What are his desires and ways to achieve them? Based on this, we formulate the technical task (TT).
Market analysis and concept development
We study demand, supply and canada email list competition. We consider options for increasing the attractiveness of the product. We try to identify shortcomings, unresolved problems. We formulate an offer in which these problems are corrected.
Creation of technical specifications
TOR – transition to the next stage. By this point, you should have complete information about the product, its properties and functionality. This detailed data should be documented. TOR cannot solve all problems, since it is impossible to include the requests of each client. In addition, some wishes contradict each other, and others simply do not make sense. However, even the most ridiculous requests can ultimately prove useful.
Product design and prototyping
So, we have come to the most interesting creative part – product design. Sketches, drawings, technical descriptions, programs and other documents will be used, on the basis of which a prototype will be made for testing.
Product customization
Source: shutterstock.com
This is the most important stage, on which the fate of the customized product depends. The prototype undergoes tests, during which specialists determine which of its components are the most important, and which do not bear a large load. For example, when testing the strength of the supporting structures of furniture, the color of the surface is not taken into account. It is at this point that the cost of production of a unit of production is determined. Having assessed the technical properties and cost of production of the product, we decide whether it has prospects and whether it is worth improving.
Refinement
If the production of a customized product is deemed feasible, it is finally finalized. All defects are corrected, deviations from the technical specifications are eliminated. If technical errors are detected during testing, they are also eliminated.
Design, prototyping and modification are repeated until the product achieves the desired performance. Good results are usually observed already in the second round of testing.
Sending to production
The final stage of product customization is its production itself. It is very important that this stage is successful, otherwise all the efforts will be in vain. The number one task is to provide production with everything necessary in the required quantity, including important and secondary parts and components. This is a guarantee that the contract for the terms and volumes of product delivery will be fulfilled. The next most important condition is the competent organization of logistics, which will allow you to draw up a clear delivery schedule.
The most pleasant moment is the transfer of the goods to the sales office or directly to the client. After-sales service of the equipment is discussed in advance.