Defining goals and objectives
Posted: Sat Feb 01, 2025 4:31 am
The success of an SMM strategy depends on correctly formulated goals and objectives. Therefore, it is important to form correct objectives according to the cascade of goals, where each level is responsible for its specific result.
Business goals: profit growth, market position
Marketing objectives: product packaging, customer acquisition
Communication goals: building brand awareness, stimulating the purchase of a product or service
SMM goals: increasing engagement, lead generation
BIG IDEA
Big Idea is the main idea-concept that will be the main idea and finland consumer email list message in all content. At this stage, we decide what needs to be conveyed to the target audience, what paths to take to direct them to the product.
At this stage, the main task is to decide what you want to communicate to your target audience, what exactly you want to hook them with, and how to guide them to the right consumer decision.
Business goals: profit growth, market position
Marketing objectives: product packaging, customer acquisition
Communication goals: building brand awareness, stimulating the purchase of a product or service
SMM goals: increasing engagement, lead generation
BIG IDEA
Big Idea is the main idea-concept that will be the main idea and finland consumer email list message in all content. At this stage, we decide what needs to be conveyed to the target audience, what paths to take to direct them to the product.
At this stage, the main task is to decide what you want to communicate to your target audience, what exactly you want to hook them with, and how to guide them to the right consumer decision.