Leverage Social Media Content

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Apester is a website application that, instead of using a traditional feedback system, allows you to engage customers through surveys, quizzes, and personality tests.

These elements provide the brand with material, including the possibility of including the answers in their articles.

[Tweet “Apester is a great platform to get to know your customers better #ContentMarketing”]



This tool is free and can be easily managed from an administration panel. It is very netherlands email list interesting and useful to learn more about your audience .

You can get users to stop being passive when faced with videos, polls appear there, giving your customers the opportunity to participate in the product.

Not only do you get the consumer to stay engaged and active with your content, it also allows you to gain a deeper understanding of the interests, tastes, and opinions of those who follow you.



Storify is a social media service that allows you to group posts and create stories. It is a tool that works by importing content from social networks .

It is widely used by journalists and researchers, and has a lot of potential for sharing brand content .



Creating a story with this platform is very simple. You simply select content from different social networks to create your new digital narrative. That is, you reuse previous posts to create your own story.

It is very useful for including content in your articles, because you can create timelines with information , combining material from various platforms with different formats.

It also allows you to insert text and reorganize elements to provide context to users.

[Tweet “Storify offers the opportunity to create timelines using #socialmedia content”]



Storify was created as a social network in its own right, not just as a tool. That is, on this platform you can have followers and follow users. It's a great opportunity to share stories and interact with your customers .

When content is successful, you should make the most of it, recycle it, reuse it, explore it in new formats.

While it is primarily used to aggregate tweets, Storify allows you to retrieve tweets posted on multiple social networks and combine and link them.

It's a great tool for experimenting with your content and followers.

# The need to tell a story
Telling a story is a fundamental part of content marketing. Users demand attention, they are no longer easily surprised.

Digital storytelling becomes interactive and encourages active customer participation. It's not enough to just tell the story, your audience must be part of it, have the opportunity to share it and tell it.

Your brand must adapt to the constant changes in a dynamic and versatile field. These tools, such as Apester, Storify or Thinglink, are opportunities to adapt and you must take full advantage of them.