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For a sales team to meet its targets, there are several strategies that can optimize the customer acquisition process and help in this endeavor. Cross selling and/or pre-selling can be of great value to your team in generating more sales and achieving surprising results.

How about learning a little ...

In B2B business , the market professional who needs to define the size of his target market to know the capacity of his business, must discover the key numbers that allow him to identify the potential of that market.


For those who are in a B2B business (business to business, that is, a company ...

Developing efficient strategies for B2B sales is a major challenge for managers that can be made easier by using specific tools. The Ideal Customer Profile is a fundamental element for understanding the characteristics of companies that are most compatible with your business and helping to increase ...

To improve your CNAE searches, it is always good to really understand what it means.

CNAE is the National Classification of Economic Activities valid for all economic agents in Brazil. This includes companies, public and private organizations, rural establishments and even self-employed ...

Understanding where your website traffic comes from is essential to any successful marketing strategy. To do this, knowing what UTM is and how to use it is a great alternative.

UTM (Urchin Tracking Module) is a tool that unravels the mysteries behind visits to your website. By embedding this type ...

Growth Marketing is a strategic approach to marketing focused on the continuous and sustainable growth of a company. This definition is developed by Jim Huffman, a renowned entrepreneur and researcher, author of the book “ The Growth Marketer's Playbook: a strategic guide to growing a business in ...

Buying leads is a very controversial topic in digital marketing.

Those who do it swear that its effectiveness is not as catastrophic as the content on the internet claims it to be. And those who don't do it at all point out that there are simple and guaranteed methods to generate them.

In other ...

Let's start with a funny analogy: if CRM were a person, he would be that friend who knows exactly what you like, remembers your birthday and always has the perfect suggestion for what you need.

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In practice, the Customer Relationship Management (CRM) is a set of strategies and tools that help ...