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It’s no secret that Digital Marketing has changed the way companies prospect for customers, right? After all, the internet provides a variety of channels for disseminating campaigns.


But have you ever stopped to think about WHICH is the main media that impacts your consumer's purchasing journey ...

Proxxima published an article where it comments that online retail in China is expected to surpass physical retail for the first time.

The main reason is the growth of social commerce, as the estimated use of social networks to promote and sell services and products increased by 44.1% in 2020 and ...

Just like technology, which evolves over the years, attribution models also change with advances that occur in the world of marketing.

It could be said that there are some that are already outdated even though they are still practical. However, the ease of use can often mask flaws in conversion ...

Without a doubt, the marketing area has been one of the areas that has advanced the most with digital transformation. And in the era of Artificial Intelligence , or simply AI, marketing automation has become essential for developing strategies and campaigns.

With this, the resources and tools that ...

Rafael Rojas Cunha, Infrastructure & Systems Manager at MATH Group , has been appointed Data Protection Officer (DPO). With over twenty years of experience in the IT area, Rafael's career was based on the segment, having graduated as a Computer Network Technologist from the Lutheran University of ...

In March 2024, we had another edition of the CDOIQ event, which opens up space for a community of data leaders to share their knowledge and challenges.

On the day, MATH had the opportunity to talk about "Dataprep Strategies to Enhance AI and Data Analytics", which brought together insights from ...

The advancement of Artificial Intelligence (AI) has significantly transformed the way businesses operate and how people interact with technology. Over the years, different AI language models, known as Natural Language Processing (NLP), have played a central role in this transformation. These models ...