When cold selling, be sure to indicate the purpose of the conversation. The interlocutor will understand the subject of the upcoming telephone contact and will save time on getting to the heart of the matter. Key phrases - "I am calling you with a proposal for partnership / joint strategy in the matter of ..."
Programming
If you feel that the decision maker intends to continue the conversation, you need to set the rules. To do this, use the technique: “I propose to do it this way. I will ask a few questions and explain our proposal. Then I will be ready to answer your questions. And then we will discuss our relationship. This will take 15 minutes.”
"Yes-yes / no-no"
If after the client's "programming" south africa email list carried out according to the script in a semi-interrogative form, the conversation continues, then this stage has been successful. If a clear signal of the intention to end the conversation has been given, it is necessary to find out the reason, try to establish other agreements and act in accordance with them.
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Alexey Boyarkin
Dmitry Svistunov
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8 Ways to Increase the Effectiveness of Cold Sales
There are several proven methods to increase the effectiveness of cold sales. Let's consider each of them in more detail.
Use conversational triggers
Before starting a conversation with a potential client you are going to contact, collect as much information about him or her as possible. To save time, analyze the results of marketing research. It is important to use a friendly and correct manner of communication with the client.
How to succeed in cold sales? The conversation should be structured so that the client intuitively connects the seller's proposals with himself:
Bring facts about similar buyers into the conversation.
Increase emphasis on research findings that support the need for the product.
Introduce the client to positive reviews.
Try to avoid the "me-me-me" trap. Avoid using phrases associated with it:
"We offer you...".
"We have the best indicators..."
"I want to prove..."
When speaking to a potential client, use the pronoun “you”:
"You can win...".
"Your potential will be strengthened..."
"Your cooperation..."
With this format of conversation, the client understands its relevance for himself personally. He is impressed by proposals aimed at his business and corresponding to his interests.