Differences between national and international marketing

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National and international marketing have very clear differences, which allows us to determine their characteristics, advantages and disadvantages:

National marketing acts and executes all its functions within a local market, while international marketing does so in a comprehensive manner.
If you are looking for stability and security for your business, the logical thing to do is to establish a national company. However, if your objectives are aimed at expanding the market and obtaining greater income, focus on international marketing.
One aspect you should keep in mind is that this expansion represents an additional expense for your project.

It is important that you assess that depending on the type of philippines consumer email list marketing you decide to apply, modifications must be made, both in the commercial offer and in the company's communication dynamics.
One of the great advantages of the digital environment is that it has made the task of internationalization easier, to the point that you can buy from a local company from another country.
International marketing also requires knowledge of each population group, in the case where it expands to several countries. In other words, the larger a business is, the more reviews and analyses it requires for proper operation and management.

In domestic marketing, there is little government influence compared to international marketing, because the company has to comply with the rules and regulations of numerous countries.
In domestic marketing, business operations are carried out in one country. While in international marketing, business operations are carried out in multiple nations.
The risk and challenges of international marketing are very high due to socio-cultural differences, exchange rates, and product pricing. The risk factor and challenges are lower in the case of domestic marketing.
International marketing requires a large capital investment, but domestic marketing requires less effort to acquire resources.
International marketing requires in-depth market research due to lack of familiarity, which is just the opposite of domestic marketing where a simple survey is useful to understand market conditions.