Steps to create a retargeting strategy

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No matter what platform you are using for retargeting, it is important that you follow a series of actions to create and implement your strategy:

Segment your contact list . The idea is to create different audiences based on the types of users you want to target.
In fact, not all of your visitors are looking for the same thing from you. That's why it's best not to try to use a generic message for potential customers.

At this point, look at the information you have about your contacts to generate custom audiences based on interests or behavior.

By creating custom audiences, you exclude people who have a low chance of becoming customers, such as those who visited your website but abandoned it after 3 seconds.

Direct potential customers to pages tailored to their interests . Increase the portugal consumer email data chances of conversions by using landing pages that address their specific situation.
When setting up retargeting ads, think about more than just copy and creative. Make sure the destination you're sending them to is optimized for your goals. That is, you need to reduce the level of friction in converting on your website as much as possible.

Limit the frequency and duration of campaigns . One of the risks of retargeting is boring users who have already decided not to buy or, worse still, undecided users who feel pressured and run away. To avoid this, analyze how many days you have a given campaign active.
Adapt to the different stages of the funnel . To get the most out of it, create separate campaigns for the different stages of the user journey; a second visit is usually not enough to convert.
Conduct A/B tests . Optimize your campaigns and instead of relying on simple trial and error, design A/B tests from the start. This way, you can test different elements, such as ad creativity or landing pages.
At this point in the article, remember that retargeting is one of the most powerful levers for attracting new customers in digital marketing, but only if you do it correctly.

To achieve your goals, you need to create a strategy that matches your needs and your customer's journey.

Well, use the resources we present here as a starting point. This way, you'll get a clearer idea of ​​where you can fit retargeting into your campaigns and achieve greater impact.

For this reason, we recommend that you only entrust your plans and your money to experts who are capable of getting the most out of your investment.