Before you begin the actual creative work, research and planning play a vital role in creating an effective logo that aligns with your brand identity. Research involves an in-depth analysis of the following points:
Competition and Market: The designer studies the logos of competing companies to understand how they position themselves in the market and identify visual trends that can be used or, on the contrary, avoided. The goal is to create a logo that stands out, without losing its relevance within the context of the sector.
Target Audience: Analyzing the brand’s target audience is essential. The designer must keep in mind the audience’s preferences, expectations, and behaviors to create a logo that resonates with them. This includes considering factors such as age, geographic location, consumer habits, and cultural values.
Colors and Psychology: Colors play a key role in logo design as they have a huge psychological impact. During research, the designer evaluates which colors are best suited to convey the brand’s message. For example, colors like blue can convey trust and professionalism, while green can be associated with health or sustainability.
Style and Typography: The designer also investigates the facebook data different design styles and typography that could work well for the brand. The font type and visual style (minimalist, modern, classic, etc.) are chosen according to the brand’s personality and values.
With the information obtained from the research, the designer can then plan the creation of the logo, considering its applicability on different platforms and media.
The presentation of the first ideas
Logo Design | Sketches
After the research and planning phase, the designer begins working on the first visual ideas, which are usually presented to the client in a formal meeting or in a digital presentation. This moment is crucial, as it is the first opportunity for the client to see the creative directions being transformed into something tangible.
The presentation of the first ideas is more than just showing some sketches or options. It is a strategic moment where the designer explains the choices made and the logic behind each concept. The first ideas presented usually involve variations, with different approaches and interpretations of the brief. This can include:
Varieties of visual style: How the logo can be more minimalist, modern or classic, depending on the brand positioning.
Typography alternatives: The designer can present different fonts or typefaces, explaining how each one reflects the brand's personality.
Color Schemes: Presenting multiple color palettes that align with brand values and color psychology.
During this presentation, the designer can also provide explanations of how the logo will work in different applications, such as business cards, websites, and social media. It is important that the client understands the flexibility and versatility of the proposed design, as well as the implications of each choice.
In many cases, the client will have feedback or suggestions for modifying the design. Initial ideas are not definitive, but rather a starting point for constructive discussions. The designer must be prepared to listen carefully to the client’s feedback, make adjustments, and optimize the design according to the guidance received.