My business works differently

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Surely this reflection is like this because it has not been considered how many things could be done with reasonable investments that up to now, are not being made. This doubt is a bit related to the following one. Digital transformation means seeing things from the current perspective, and even going ahead of it to differentiate yourself from the competition.

“My audience is not on social media, nor does it use the Internet to contact me”
How many things do you do as an Internet user today that you didn't do two years ago? In fact, it's likely that if the time horizon is that of Covid-19, you've added many more to your list. EVERYTHING. Absolutely everything can be sold, bought and promoted online. And all brands need communication channels, customer service, branding and market expansion.

“I have a local business and the Internet is going to expose me where my market is not”
To resolve this common question, one of the terms we use most in lebanon consumer email list online marketing is important: segmentation. Segmenting is creating a specific audience with specific characteristics and making sure that advertising reaches only people with that profile. One of the most basic segmentations is location. Therefore, do not be afraid that your ads will be seen in Madrid, when you offer your products or services in Tenerife.

«My website cost me a lot of money and I don't see any profitability. I don't trust the Internet»
This is one of the most common complaints. This is because web developers and designers are not specialists in digital marketing strategies, but they don't always explain this from the beginning. A beautiful, fast and well-structured website is a blank canvas. Would you pay for a blank canvas to hang in your living room? Surely not. But would you want a black canvas to paint on? Not really. You have a good foundation, but you need to start working on it.

“I sell to other companies. Traditional networking and events are the only things I think work to get clients.”
This is the question most frequently asked by B2B businesses . In fact, LinkedIn is a powerful networking tool that allows you to contact purchasing managers in the most specific sectors. In addition, all these managers, when they need a new supplier, or want to know what's new on the market, use search engines like everyone else. Therefore, this social network works as one of the main sales drivers for B2B businesses . In these cases, a combined organic positioning strategy with good blog content, plus some professional social media can be a good alternative to start from.