Setting up targeted advertising on VKontakte: step-by-step instructions - image 13
It is important to select a country, the rest of the settings depend only on the size and specifics of the business: you can include or exclude the region and city at your discretion.
Please note that the IP address is not used as the primary source of information about the user's location. The system primarily analyzes the data that users provide on their pages, including their geolocation.
Please indicate the gender, age, birthday, and marital status of your audience.
Setting up targeted advertising on VKontakte: step-by-step instructions - image 14
It is important to remember the specifics of the business. If you sell, for example, universal products, there is no point in specifying gender. The age of users also needs to be specified depending on who your target audience is.
It is better not to pay attention to the "Marital Status" column, as it may not be filled in or filled in incorrectly. But for those who have a birthday coming up, you can offer a special discount. This setting will also be useful if you have, for example, a gift or balloon shop.
Setting up targeted advertising on VKontakte: step-by-step instructions - image 15
Let's look at each column in detail:
"Interests and behavior". Interest data is automatically lithuania telegram data collected and analyzed based on user interactions with VKontakte content and advertising, visits to thematic communities and sites. Categories are constantly updated and remain relevant in accordance with audience preferences. As a result, you can show ads to users who are interested in a particular topic.
"Communities". Most users are subscribed to various communities. In this setting, you can simultaneously select up to 100 communities whose members you want to target.
"Except". Allows you to exclude communities whose subscribers you do not want to see ads for. For example, your own, since the goal is to attract new users.
"Community Activity" Allows you to show ads to those who recently visited the group, joined it, or commented on community posts.
"Apps and Sites" - Allows you to target ads to people who play a specific app or have recently installed a game.
"Travelers". Allows you to reach people who have been abroad at least twice in the last six months and used social media from there. These can be both tourists and businessmen who fly abroad on business trips.
9. Specify the education and positions of users (if necessary).
Specify the interests of the users you want to
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