What is neuromarketing and how does it work

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The term, although it is being used more frequently, is not new. In 2002 it was coined by the Dutch professor Ale Smidts, Nobel Prize winner in Economics, although there are divergences in the innovations, and that is why some texts point to Garry Zaltman, professor at Harvard University , as the “father” of neuromarketing since he was the one who patented it.

Both people conceived neuromarketing as a technique that analyzes the brain mechanisms and the subconscious of the consumer and after several years, the research advanced to be conceived as a science that studies the way people and their brain respond before, during and after the purchase.

Neuromarketing is concerned with investigating the reactions senegal consumer email list experienced by those who receive doses of advertising.

To do this, 3 factors are measured:

Emotions
Attention
Retentive capacity
These elements explain how to optimize the customer experience when they are presented with relevant images and products, stimulating them and making them experience the product and the brand using the 5 senses.

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How to apply neuromarketing to your online store?
Neuromarketing for online stores
You already know how emotions influence a person's decision about a product or brand, but what drives them to make a purchase?

Neuromarketing has shown that words do not influence the decision when purchasing a product, the brain is stimulated only by the visual aspect. In this sense, we offer you a series of tips so that you can take advantage of the various advantages that neuromarketing gives you: