Midea household appliances

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Price range. Economy segment goods and services have the lowest prices, which allows most people to buy them. Luxury segment products are very expensive, so they are suitable only for a small group of consumers.
Quality and capabilities. The premium and luxury segment often offers very high-quality products with special features.
Branding and image. Each company has its own promotion strategy and creates an image, which affects the prices of its products and services. Thus, companies operating in the economy segment focus consumers' attention on the availability and practicality of goods, and in the premium segment - on their exclusivity.
Target audience. Economy products are available to consumers with low incomes. Luxury goods are bought by very wealthy people.
Below we will talk about each type of price segment.

Price segment "economy"
As a rule, such products are short-lived, although practical. Examples of economy class:

local brands: "Red price", "Every day";
low price store FixPrice;
clothing brands: Modis, Gloria Jeans, "Tvoe".
Price segment "medium-low"
Such products are intended for an audience with higher switzerland telegram data income and demands. The cost of the products includes the costs of advertising campaigns. At the same time, the products can be positioned as having the same quality as expensive brands, but cheaper. Examples of the middle-low segment:

cosmetics: "Clean Line" and "Black Pearl";
O'stin clothing.
Price segment "medium-high"
It includes higher quality products. The brand plays a significant role. People who buy products in the "medium high" segment usually compare their quality with premium products. Companies operating in this segment can advocate social or other important ideas, such as environmental friendliness. Examples of the medium high segment:

products: Egoiste coffee, Toblerone chocolate;
shoe and clothing brands: Adidas, Nike, Reebok, CalvinKlein, Guess;
cars: Ford Focus, Hyundai Elantra, Lada Vesta.
Price segment "premium"