WestRock recently conducted market research and found that 60% of Brazilians considered packaging more important than the brand when making a purchase.
It was also found that well-designed packaging can increase the repurchase of a product by an average of 55%.
Other studies on visual identity have already shown that an updated visual reformulation focused on the target audience can increase a company's sales by up to 270%.
Such data makes it clear how important it is to invest in this department, as it will be directly linked to your profits and customer loyalty.
The simple fact that a salesperson goes to a prospecting forex data meeting in uniform and carrying a business card and a personalized folder can be the big difference between closing the sale or closing the doors for that client.
Professionalism and a good image count for a lot, and every big brand knows and invests in this.
What about you? Are you investing in your company's image?
Grifo Agency, elected the best Web Design company in Brazil.
Does your company need a professional website that will boost your business?
Grifo has the solution: a qualified team and affordable prices to transform your website into a profitable investment.
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Grifo Web Design Agency - Creation of Professional Websites
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Websites are not expenses, they are high-return investments
6 Comments
Mario Jorge said:
Jun 6, 2020 at 10:44 PM
I've had a company for 15 years, with the same logo, but I'm not happy with it anymore. Do you think it's worth changing?
To respond
Grifo Agency said:
Jun 6, 2020 at 11:11 PM
Hello Mario Jorge.
As with everything in the world of advertising and marketing, the old saying “each case is different” applies.
I would need you to send me your logo so I can take a look, and tell me a little more about your company.
Logo changes are normal and constant, even in the largest and most famous companies in the world, which are always looking to modernize their communication.
But before changing a brand that has been on the market for so many years, it is always worth studying the situation, assessing the costs that replacing the current visual identity will entail, and it is even worth doing a survey with customers to find out what they think of the current identity.
In short, as you can see, it is a job that requires study, methodology and good professionals, so that things turn out as planned.