A good aim is to cut the word count down to a maximum of 150 words. While it doesn’t sound much, you’ll be surprised how much you can say in a short space.
A common mistake is to talk about your services, but not the benefits they provide. In sales and copywriting, this is known as the ‘benefits before features’ rule. You sell people the benefits you provide, then you can talk about the ‘features,’ which is how you provide them.
For example, instead of saying, “I help businesses with lithuania telegram data optimization coaching”, you could say, “I save business owners 10 hours a week and reduce business costs by 25% through my optimization coaching program”.
In this example, you’re selling the benefits (saving time and money) before detailing the features (your coaching program).
Stick to a Single Point
Because you’re keeping to a strict word count restriction and dealing with short attention spans, don’t try to make more than one point per email. The subject of your email should be one pain point, one benefit, or one interesting tidbit that you want to ask them a question about.
If you make more than one point, you start losing people. Keep it simple; stick to one point. You’ll have more follow-up emails to make your next point.
Ask, Don’t Sell
The point of your cold email is not to directly sell. Instead, you’re just opening up a dialogue that could lead to a sale or a new client later on. So, instead of talking about how to book your services, ask open-ended questions that could naturally lead to that outcome.
Examples include, “What similar issues do you have?”, “How much is this (pain point) affecting you?”, or “Where are you looking to save (money or time)?”.