Basic Email Tips and Misconceptions Demystified

[rifat28dddd]

The adjustments do not follow a set schedule, and Google warns that limits may change unexpectedly. Although they haven’t changed drastically since 2013, if you’re an email sender, you better check Google email guidelines from time to time.


Also, sending a solid amount of outbound campaigns annually means you should understand all the best practices around the topic for three reasons:

First, it’s because you don’t want to get labeled as a spammer by Gmail.
Second, the overload of information makes it harder to get noticed. Yeah, you read that right: in 2024, you need to have a lot more than just a great subject line and a nice email message.
Third, ESPs (email service providers) pose so many lithuania telegram data technical limitations that knowledge about sendability, deliverability, and readers’ engagement is key to standing out.
So, before we jump into the limits discussion, let’s demystify some misconceptions and share best practices.

These bullet points are to help you set the ground for better email activities. By better, we mean that your sendability will remain high, your deliverability rate will grow, and your email engagement metrics will improve.

Google’s limits are about rolling 24-hour periods. For example, if you send 500 emails at 10 a.m., another 1,000 at 2 p.m., and 500 more at 6 p.m. on Monday, you've reached your 2,000 email limit. Your capacity to send more emails will gradually return as emails you sent earlier drop out of the past 24-hour window. So, after 10 a.m. on Tuesday, you can start sending emails again, as long as you stay below the 2,000-email threshold.