When acquiring customers in the B2B sector , it is important to proceed even more strategically than in the B2C sector. After all, in the former case, considerable sums of money and long-term contractual commitments are often at stake.
B2B marketing for companies
Convince companies in B2B with an automated inbound strategy. | ©pixabay
Nevertheless, the focus in business-to-business relationships is always on the customer. In order to attract the right company for your products, the specific needs must be met.
You should consider these aspects for your automated B2B inbound marketing:
1. Ideal Customers: Identify Your Buyer Personas
If you really want to reach your target group with your content south-africa phone number data and ultimately win them over to your product, you need a precise idea of their needs and questions.
You can get a concrete idea of your ideal customers who give your target group a face by using the concept of buyer personas.
2. Offer useful content and conversion-strong lead magnets
B2B marketing definitely includes content marketing. Once you have created your buyer personas and given your potential customers a profile, it will be easier for you to produce content that generates more traffic to your website.
The more accurately your content reflects the topics of your buyer personas, the greater the chance of converting visitors into leads when you use an enticing lead magnet.
What is a lead magnet?
A lead magnet is an attractive, free product (also called an opt-in bribe) that you offer to a prospective customer as added value in exchange for their email address and other sales-relevant contact information.
However, make sure that your content offers users real added value. Unlike ordinary consumers in B2C, companies in B2B expect that certain something that makes them stand out in the competition with other companies.
Suitable lead magnets in B2B are:
Case Studies
webinars
free consultations
By creating specific content with clearly recognizable added value that corresponds to the search queries of your target group, you can save on search engine advertising (SEA) and instead rely on the predefined mechanism of marketing automation .