Nowadays, travelers are finding out about new ways to find out which vacation destination they want to visit next. A quick look on the Internet or Instagram is enough to give you thousands of impressions and ideas for your next vacation. Experiences from other travelers, first-hand impressions and emotional messages tell us which destinations and accommodations best meet our expectations.
It is therefore becoming even more important for the tourism industry to score points with a well-thought-out marketing strategy, because only with digital and high-quality content can the attention of potential customers be attracted.
Fantasy
The Internet provides us with inspiration for our next trip
Why is content marketing important in tourism?
Content marketing in tourism is so important because it is ultimately cayman-islands phone number data the content, inspiration, emotions and information that emotionally binds customers , increases reach and rankings and clearly sets you apart from the competition. This content is the reason why users can find you on the Internet, but also the reason why they should find you: because you offer them added value.
Therefore, we would like to present you with eight tips that will help you stand out from the competition and conduct efficient content marketing in tourism.
These tips await you in this article:
show emotions
Put yourself in the target group's shoes
creating added value
Brevity is the soul of wit
Being mobile
Trying out new platforms
Interacting with customers
Let your users design your content
Conclusion
content marketing
Content marketing: an important factor in online tourism marketing.
1. Show emotions
The attention span today is only eight seconds. Eight seconds in which a user decides whether they find your content useful or not. No wonder the most popular format for users today is impressive photos .
The reason for this is obvious. Photos convey emotions, and emotions always reach us better than pure facts. After all, we book our holidays because we want to awaken certain emotions in ourselves: relaxation, the peace of nature or even action and excitement - all sensations that we can expect from a holiday.
For good content marketing, this means knowing your target group exactly and knowing what emotions they expect from a vacation in a particular hotel or destination . Ultimately, you should then try to evoke these emotions with the content you produce. And here, as already mentioned, pictures say more than a thousand words.