Many users place a lot of importance on existing reviews from hotel guests when choosing their hotel . Opinions from hotel guests directly on the hotel's page, as well as reviews on Google, have proven to be efficient. An average rating of less than four stars does not seem particularly positive, so people look more closely at the comments. If the feedback there is also not good, the hotel in question will hardly be an option. If there are only one or two stars, most people do not even read the written reviews, but immediately start looking for other accommodation. You should therefore take this factor into account for the success of your hotel.
Rating Opportunities in Hotel Marketing
Google
booking portals such as Booking.com
own website
meta search engines (Tripadvisor etc.)
travel catalogs
Do you see potential here for your hotel's online marketing? Or are you unsure whether you are even taking all of these basic steps?
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The path to successful online marketing for hotels
The measures described so far are fundamental cornerstones to ensure that your hotel can be found and that a large number of online bookings are possible. But you only reach a small part of your potential target group in this way: those who are about to make a reservation and are simply looking for a suitable hotel.
The A and O: The Customer Journey
But that is not really the goal that should be pursued. What about people who haven't planned their vacation yet, for example? The customer journey plays a crucial role here.
What is meant by customer journey?
The customer journey describes the path a person takes from guatemala phone number data the first time they get to know your hotel or your offer to the time they make a booking. This person goes through numerous moments that bring with them different needs. From your point of view, these need to be met.
This process is characterized by numerous phases, all of which mark an important point of contact between the target group and the company . However, these needs are always clearly distinguishable from one another and must therefore be addressed specifically on the right channels with the right content. Because it makes no sense to be present on all possible channels if the target group and the topics do not fit together at all.
Omni-channel marketing infographic
The customer journey goes through many different stages. Tap into all of them to create efficient
to do online marketing.
Content Marketing: Quality instead of Quantity
Reach your target group via social media
You may already be creating a lot of content on different platforms, but does the content fit the channel and the expectations of your visitors on it?