The options for tailor-made software solutions are diverse. To give you an initial overview of the currently most popular providers, we consulted G2Crowd, the world's largest evaluation platform for business needs. So which marketing automation software is suitable for your business? We'll take a closer look at the advantages and disadvantages of the six most popular platforms for you:
HubSpot
HubSpot sees itself as an all-in-one platform for automating algeria phone number data marketing , sales, CRM and customer service . The company, which was founded in 2006 and focuses on "systematic growth", is currently one of the most popular marketing automation software providers on the market. With a focus on inbound marketing, HubSpot accompanies you in your sales process along the customer journey from lead generation to closing the sale and beyond.
HubSpot agency
HubSpot: The all-in-one solution for your marketing automation. | ©HubSpot
PER:
free entry-level version
good applicability
Learning Center
reliable customer service
partner offers
continuous development
CONTRA:
expensive for larger companies
additional costs for extra features
frequent innovations require continuous training
Recommended for:
small, medium and large companies
Prices:
HubSpot Automation Software Prices
HubSpot offers 3 versions for your marketing projects. | ©HubSpot
Salesforce Pardot
The cloud-based marketing automation software Pardot is Salesforce 's own brand and is designed for the B2B market. You can use the platform separately or combine it as a complete package for marketing and sales with the functions of Salesforce Sales and Service Cloud.
Pardot: Marketing automation platform for B2B
Salesforce Pardot: Your automation solution in B2B | ©Salesforce Pardot
PER:
no contractual obligation
ease of use
many features
Salesforce integration
customer service
Add-ons available
CONTRA:
expensive
no free entry-level version
high willingness to learn required
Email editor, landing page editor and social media integration not satisfactory
Recommended for:
medium-sized and large companies in B2B
Prices:
Pardot: Prices for B2B Marketing AutomationSalesforce Pardot's offering is aimed primarily at medium and large companies. | ©Salesforce Pardot
Marketo
As the self-proclaimed “world’s leading engagement platform for the modern marketer,” Marketo focuses on marketing automation with a focus on lead management , campaign management , and account-based marketing .