Regularly asking for referrals from your existing customers
But you know as well as I do, that a company name isn't nearly enough data to go on to figure out if a lead is worth pursuing or not. It needs a secret sauce. This is where lead enrichment comes in
2. Use a Mix of Lead Generation Tools to Enrich Your Leads
Take the list you generated in step one and combine it with a lead enrichment tool to beef up the data points.
A sales lead enrichment tool will add any extra information to a customer profile, like email address, industry, employee numbers, or recent funding announcements. As with all software, these tools vary wildly:
Mid-range: Clearbit, Leadfeeder, Waterfall.to, People Data Labs
Expensive: Zoominfo, Datanyze
Not every company can afford a tool like Zoominfo or cyprus telegram data Clearbit, especially with a small startup Sales team. So, let's use freebies (LinkedIn + Hunter) to build on the list we generated in Bard.
I picked a lead to target from the list—Clockify. But a sales rep will need more information than what Bard handed over, which was a company name, funding rounds, and revenue.
First, I head over to the company's LinkedIn page to check out employee numbers, location, and industry.