Here are some of the types of personalization

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Later on, you can develop playbooks based on those scores to reach out to your customers. Think about it like a game plan that can help you in churn prevention.

Pro Tip: Liz Stephany, Senior Director of Customer Success at Close, tried many tools for predictive analytics and shared her favorite ones.

"We’ve used various tools to do health scoring, including Paddle, Profitwell, Churnzero, or Vitally. These are customer-success-specific platforms, meaning you get a plug-and-play option around health scoring, churn tracking, and prediction. They will also have many more features geared toward customer success teams."

"More general data analytics software tools have lithuania telegram data predictive analytics—like Tableau, Looker, and Power BI. But if you want to use them, you’d have to build custom reports and then connect to CRM to make data flow smooth."
8. Build a More Personalized Customer Experience
Personalization is seriously overused in the business world, and it can mean anything from inserting a person’s name into an email to creating a whole custom product or service just for them.

Whatever form it takes, personalization isn’t optional—research by McKinsey found that 71 percent of customers expect personalization, and 76 percent get frustrated when they don’t find it.

McKinsey found that users expect:

How to Reduce Customer Churn Rate - Build Personalized Customer Experience
Source: McKinsey