Even if it seems at first glance that account-based marketing is just inbound marketing, it actually has many features of outbound marketing. This is because customers do not signal their interest in advance, for example by subscribing to a newsletter or registering for a download. They are addressed with classic forms of advertising, such as banners. However, these are completely tailored to them individually. It's all about the mix.
The IP address must be known
Unlike inbound marketing, this online marketing approach does not use cookies, but rather IP addresses. With ABM, you can address your specific target group individually without prior contact. The only requirement is that the IP address of the relevant account is known. The first software solutions are already available for account-based marketing to help you with this.
How to approach account-based marketing
If you decide to use the account-based marketing bangladesh whatsapp data approach, you should follow these six steps:
1. Define your target accounts
Prioritize your target customers! The size of the potential deal is just one factor among many. Choose your target customers based on strategic aspects: consider their influence in the market, the likelihood of further purchases or the potential for high profit margins. Involve the sales team through closed-loop marketing , ideally when determining the selection criteria. Important: The account lists must include the specific decision-makers. Because the more precise the target, the more specific and individual the message - and the more accurate the campaigns.
2. Identify the key figures
Get to know your target really well! How is the company structured? Who is in charge? Often the sales team already has all the data. If not, work with an external service provider who can provide you with this crucial information.
3. Define the ABM strategy
Before you decide on a suitable ABM strategy, you should take a close look at the previous activities of the targeted accounts. After that, you must also select the content marketing strategy . In this context, an efficient strategy is based on content that addresses and answers the customer's pain points. The goal: to create content that hits the mark!