Ultimately, it's about building personalized relationships with your contacts. The key here is that it's not a bad thing if prospects don't decide to buy right away. By building personalized relationships, you ensure that prospects turn to you at the crucial moment and not to the competition.
Each contact is updated via scoring . It does not matter whether the contact was generated via the sales team, social media or the website. Access to offers or new content changes in line with the lead scoring. This way, interest and progress in the buying cycle are assessed and appropriate sales measures are triggered.
The big difference: B2C and B2B
Another part of our e-book deals in detail with the differences in lead generation between B2C and B2B. Marketing automation has its origins in B2C marketing. B2C customer relationships differ significantly from those in the B2B sector.
While information about a contact is sufficient cayman islands whatsapp data in the B2C sector, an entire company must be the focus of attention in the B2B environment. To achieve this, seven points must be taken into account in the synchronization between the CRM and the marketing automation solution. You can read how this works and what these points are in our e-book.
Practical: Three scenarios are presented
The final section of our e-book “Data Management & Synchronization: The Key to Thoughtful Marketing” describes three practical scenarios:
The first scenario involves adding email addresses to a list of phone numbers from orders (store-to-web) or from a third-party provider. The second example describes how to increase the average order value and automate upsells. The last case shows how to adapt content to each stage of the buying cycle.
Conclusion
In the future, competition will no longer be about price, but about service. To meet these challenges, your teams need tools and solutions that save time, automate actions, and effectively process very large amounts of data.
A CRM solution synchronized with marketing automation enables clever data management. By using your digital assets, you gain an advantage over your competitors. This way, you can automatically send prospects and customers the right message at the right time.