After users land on Similarweb’s free tool, they are pushed to further explore Similarweb’s data. The challenge is that different users are trying to achieve very different goals. The reason a user decides to pay for Similarweb may be very different from the original reason they came to Similarweb in the first place.
The company addresses this challenge by personalizing the user experience. If you are a new user, the process looks like this:
Create your free account . This requires your first and last argentina mobile database name, business email, and a password. Similarweb also allows users to sign up using their Google or LinkedIn credentials.
Complete the four-question survey . Similarweb will ask a series of questions to set up your account:
How many people work in your company?
What industry do you work in?
Which of the following best describes your role?
What is your phone number?
Start exploring the most relevant aspects of Similarweb’s products . Given my answers and how I fell into the funnel, I was drawn into Similarweb’s website analytics product shown below.
Similarweb provides screenshots of the quiz results for each inbound user to guide them through their journey and find the right tools they need.