For Type A customers, the most likely starting point for interaction is a Google search, as they are probably looking for a product to solve a specific need. For Type B customers, the problem is much more difficult and will likely cost you more effort and money. You will have to reach them in other ways and let them know about your product. The best way to do this is to let them know about you from trusted sources such as friends, respected bloggers, mainstream media, etc.
These two audiences require different marketing switzerland mobile database plans and have different motivations.
Another common problem in the conversion funnel is the point where you want your visitors to sign up and give you their email address or other contact information.
Let's look at their possible concerns and motivations:
Focus
Don’t like to give out their email addresses because they hate getting spam from vendors.
Don't trust the vendor via my email. Don't know how they will abuse it in the future. You need to earn my trust that you won't abuse this.
This information is personal and my time spent processing your future emails has considerable value. You need to be given the right to request it.
I am being asked to invest valuable time and energy in trying your product. I am concerned about whether it will be easy to use, quick to evaluate, and effective for my needs.