It is considered one of the best keyword research tools out there, and a big draw is that the data comes directly from Google itself, making it easy to convince stakeholders to invest in a marketing campaign. The tool has its limitations, but other tools help overcome those limitations and ensure you have the accurate data you need to make the right decisions for your marketing campaign.
Keyword Definition
In terms of search engines, a keyword is any search term entered into Google or another search engine that has a results page that lists websites.
Keywords are search terms that website owners or SEO morocco mobile database professionals use to optimize their websites in hopes of ranking high in Google results for specific keywords.
Anything that is searched for on a search engine, whether it is a single word or a phrase, is considered a keyword.
For example, here’s the results page for the keyword “plants that grow in deserts.”
Results page for the keyword "plants growing in the desert"
Why are keywords important?
Keywords are important because they allow you to target them with your marketing.
When your website is listed at the top of the search results, that keyword becomes a source of free website traffic for you.