Links from these places tend to indicate a black hat link profile:
Table of Contents
Blog Network
Spam blog comments
Also keep an eye out for keyword-optimized anchor text from external links. This is another sign of using black hat link building for ranking purposes.
On the other hand, if a page has a lot of these links, beating them might be more competitive than the PA and DA numbers would indicate:
Links from news sites, such as NYTimesom
Editorial links from authoritative websites in your industry
Links from popular blogs
Step 6: Check your competitors’ content optimization
You already know that on-page SEO can determine a website’s ability to rank.
That’s why you want to focus on the on-page SEO of potential competitors in the top 10 results.
For example, let’s say you want to rank for “gluten-free cookies.”
Well, you want to look at the title tags of the pages on page one of Google .
Google Search - Title
The title tag is the blue link in the search results
Both of these results use the exact keyword or variations of the keyword in their titles.
Google search - title - similar
So I think these two pages are chile mobile database well optimized.
To dig deeper, click on one of the results. Next, click on the Page Analysis icon in the MozBar:
Moz Bar - Menu
This will display information about the basic page properties of the page:
Moz-Elements
If the keyword is included in the H1H2 tags and the URL, the page is well optimized.
If it hasn't, then it's easily surpassed, even if it has decent authority.