In this article, we’ll review the buyer’s journey and help you understand how to find the right keywords to increase conversions and drive sales. We’ll also discuss why buyer keywords are an important part of your search engine optimization SEO strategy.
Buyer's Journey
To fully understand buyer keywords, you need to start by taking a close look at the buyer’s journey. The buyer’s journey is the process that a customer goes through when searching for a product or service. This process starts with the customer realizing they have a problem, followed by researching and considering solutions.
There are many models of the buying process, but in its jamaica mobile database simplest form, the buyer’s journey can be broken down into three stages: awareness, consideration, and decision.
Consideration Stage : Once consumers understand their specific problem, they begin looking for more specific solutions.
Decision stage : In the final stage, consumers know how to solve their problem and conduct a search with the goal of comparing the different options available to them. This stage ends with a purchase.
Buyer keywords come into play in the final stage. When customers make their final purchasing decision, they use buyer keywords also known as buyer intent keywords to look for specific products or services. Examples of these phrases include "massage therapy deals," "best deals on laptops," and "affordable luxury."