Step 2: Group into meaningful subtopics

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Rina7RS
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Joined: Mon Dec 23, 2024 3:46 am

Step 2: Group into meaningful subtopics

Post by Rina7RS »

d Your Google Search Console, Analytics and PPC accounts to identify which keywords and URLs are securing the highest traffic and web conversions. Internal search data can also provide you with excellent consumer insights.

e Talk to your marketing team to understand product demand and fulfillment capabilities.

Once you organize all of this information into a spreadsheet, you’ll be able to discover long-tail, consideration-oriented keywords that better satisfy purchase intent.

To help illustrate this, we can look at a small subset of lingerie keywords and the aspects that searches represent:


From the chart above, we can quickly see a pattern with bangladesh mobile database variations in color and material appearing across search terms. We can then corroborate this information with session and revenue estimates using well-established CTR models. This allows us to help predict potential uplift and quantify the size of some of the different scenarios each new multi-faceted combination offers. This could include securing positions 10, 7, 5, 3, and 1 in Google.

Step 3: Drill down into the broader terms of deals, ratings, and prices
These filters can be found in the "Sort" drop-down box, and in my experience these filters are set to "No Index" from the outset, as they simply allow the user to re-sort the page results.
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