SEO Positioning: 3 Challenges Between SEOs and Clients

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How do you explain the importance of optimizing a site for search engines? It's common for SEO professionals to feel frustrated when having to explain it to a client who doesn't know the subject. Search Engine pakistan mobile database Optimization is dynamic, it's not instantaneous and you can't accurately project its results. These are three of the main challenges that SEOs face when talking to their clients, or even their bosses.

The client does not understand how SEO works or its real value
This is a tricky position. If the client (or boss) doesn't know what SEO is about or how it works, they won't be able to understand why it's so important to implement it. If key concepts such as organic search, positioning, algorithms, etc. and how all of this works together are not made clear from the beginning, the SEO professional will have to justify each of their actions, which is exhausting and hinders their work.

The first step in creating an effective and compelling proposal is to analyze the client's concerns and goals and try to align SEO actions with them. It is necessary to include an explanation of the benefits of good search engine optimization and detail the first steps of an action plan. This way, the client will be able to understand the value of the work.

Challenges that exist between SEOs and clients

Poor cooperation from the customer
There will always be closed clients who do not agree with certain changes being made to their website even though they are affecting their rankings, simply because they are used to the fact that it has “worked” that way for a long time. If your site looks like it was developed in the 90s, with confusing navigation, does not work well on mobile devices, etc., you should explain to them the reasons why it is important to revamp all the elements on your site in favor of organic traffic .

There may also be the case of those who want immediate results or who have a small budget. A plan with realistic goals must be established and they must be made to understand that results do not happen overnight, that it is an investment of both time and resources.

On the other hand, it is common for disagreements to arise between both parties when talking about link building. Perhaps the client has heard about the importance of external links and insists that SEO efforts be focused on that. In this case, a realistic picture must be presented: obtaining external links takes time and a strong investment. It must be explained that it is better to start with what is within the professional's control, that is, all the on-page SEO work and later, carry out a link building strategy. The client must understand the level of complexity, since it cannot be from any site, but rather they must be links from quality sites and preferably related to the subject matter.