Penalties for inadvertently duplicated content: do they really exist?
When a portal hosts multiple identical contents reachable from multiple URLs, crawlers do not understand which version to display and this can theoretically harm positioning.
What scares bloggers and webmasters often comes chinese overseas british data down to the possibility of suffering a penalty due to problems or technical inaccuracies, such as different URLs that lead to the same content: for example, identical articles reachable from multiple addresses on the same portal, which are therefore not thefts of other people's content but technical inefficiencies that could damage the performance of a portal (for example, uselessly using the crawler to scan duplicate pages instead of new resources).
Unless there is an actual malicious intent behind the duplication, there is usually no need to worry about hypothetical penalties, so the great outcry that we read about online is generally unjustified, if we are talking about unwanted internal duplications caused by technical problems. The feared punishments are aimed, possibly, at the reproduction of other people's content on your portal , an action carried out precisely with the intention of obtaining a material advantage to the detriment of the rights of others .Should You Invest in Social Media Outside of Facebook and Instagram?
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