Detailed customer history helps customer

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According to a report from Salesforce, 97% of marketers report an improvement in business results due to personalization. Customer service is no exception: Including customers’ names, avoiding asking for the same information multiple times, and providing customer-specific recommendations all help build customer loyalty.

Your customer support platform should make personalization easy by showing guatemala phone number list a customer’s order and conversation history with your brand, so reps have the full context when speaking to customers:

service representatives provide personalized customer support.

Plus, if you use Gorgias, you can build variables into your templated Macros, which automatically pull customer data into your messages (like names, order numbers, shipping addresses, etc.) so you can give personalized support without having to dig and copy/paste that kind of information:

Gorgias' Macro templates improve the speed and quality of customer support.

Check out our guide to personalized customer service to learn more.

Transform customer support into your new growth engine with Gorgias
Your customer support (or lack thereof) is impacting your revenue, whether or not you’re aware. Your job is to make sure it keeps people loyal to your brand rather than driving them away. We built Gorgias to help.