Mistakes and risks when promoting a website to the TOP

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How to analyze the current state of a website.
What strategies and tools to use for SEO.
How to avoid mistakes and overcome difficulties.
website promotion
Analysis of the current state of the site
Before developing a promotion strategy, it is important to objectively assess the current state of the site.
Important metrics to analyze
Technical condition:
Page loading speed.
The presence iceland phone number list of errors in the code (for example, broken links).
Mobile optimization.
Search traffic:
Volume of organic traffic.
The main pages that attract visitors.
Website positions for key queries.
Content:
Uniqueness and relevance.
Using keywords.
Structure and readability.
Behavioral factors:
Time spent on the site.
Bounce rate.
Number of pages viewed per session.
Tools for analysis
Google Analytics and Google Search Console: To monitor traffic, search queries and technical condition.
Ahrefs, SEMrush: For competitive analysis and backlinks.