Geolocation data from applications

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Fun fact: Research shows that geotargeted advertising can reduce cost per click (CPC) by 20-30% compared to general campaigns.
3. Increase conversions
Users who see advertising adapted to their regional characteristics are more likely to perform targeted actions: calls, purchases, or orders for services.
4. Personalize messages
Advertising that takes local context india phone number list into account is more effective. For example, offering a discount at a specific store or mentioning popular events in the region increases engagement.
Tip for Beginners: Use local holidays and events in your ads. This will increase audience loyalty and interest.
geotargeting advertising
How does geotargeting work? Geotargeting uses user location data collected through:
IP addresses;
GPS coordinates (for mobile devices);
Wi-Fi networks;
Advertising platforms such as Google Ads and Facebook Ads allow you to set up geographic targeting based on the following parameters:
Types of targeting
Targeting specific locations
Used to reach users in specified regions, for example, residents of Moscow or Vladivostok.
Excluding locations
Allows you to exclude regions where your offer is not relevant or competition is too high.
Radius targeting
Effective for local businesses that want to attract customers within 1-5 km from their office.
Case study: A flower shop set up radius targeting within 3 km of its outlet. Result: 25% increase in delivery orders within a week.