SEO tutorial for beginners

[Dimaeiya333]

Navigating SEO as a beginner is not easy. Here are 7 steps to help you master the basics of SEO and learn a little more.
For most companies, their website is their biggest brand asset, so it needs to inspire trust , expertise , and , of course, authority in visitors .

Website optimization must be done so that the website meets the needs of your customers and displays all the features that form the basis of SEO.

Before we dive into the nitty-gritty of SEO, I recommend that my clients conduct an in-depth analysis of their consumer and client relationships.

How to do analysis with consumers and clients:
Find out how and why your clients discover and consider the products and services you offer.
Explore your customers' online behavior (e.g., queries and attribution channels, search queries).
Focus on the psychographic and demographic criteria of your customers (for example, what they are looking for and what they are like).
This key information will help you better understand their behavior and make it easier to take the first step towards the right SEO campaign.

Let's now define the SEO process, what strategies to choose, and how this optimization will help your online presence.

SEO Basics
SEO, or search engine optimization , is the process of optimizing websites to capture as much organic traffic to a website as possible through search engines. This traffic is then translated into measurable business results.

Simply put, SEO is the process of trying to direct people to your website whenever they type a search query into a search engine.

The moment you enter the phrase "what is content marketing" into Google, you will be presented with a list of hundreds of websites that have specifically optimized their content for this keyword to get you to click on their website.

Once you click on this website, you will be browsing through it and learning about their brand. It is then up to you whether you sign up for their newsletter or take another action.

It may sound simple, but SEO involves a lot of nuanced strategies a paraguay mobile database nd a lot of jargon that can be very difficult to understand at first. To make it easier for you, we decided to define a few important terms that we will use in this tutorial.

Defining SEO terms
Keywords: Keywords are those words that users type into a search engine whenever they are looking for important information on the web.
SERP: This is a search engine results page.
Organic Traffic: Organic traffic is any traffic that comes to your website through search engine searches, excluding those who click on PPC links.
PPC: PPC stands for Pay Per Click advertising. It is an advertising strategy that aims to rank products or landing pages above the regular Google SERP results. These results always have “advertisement” next to them.
Meta tags: These are snippets of text designed to describe a web page to search engines. For example, the title of a page can be found in the title attribute of an HTML tag.
User intent: This is the intent of the search by keyword (e.g., when the user wants to buy a product, asks a question, etc.).
Ranking factors: Ranking factors can be any factors designed to influence a page's ranking in a search engine when a specific keyword is searched for.
Crawlability: The ability of search engines to find web pages on your site.
Indexing: The ability of search engines to include your website in their web index.
Technical SEO: Details of the backend of a website, including mobile rendering and page speed. These parameters affect its search ranking.
On-page SEO: This is a list of ranking factors, including headers and meta tags, designed to help a page rank higher in search results.
Off-page SEO: This is a list of ranking factors. This includes, for example, creating acquisitions and links designed to improve the visibility and authority of your website.
Link Building: The manual process of creating hyperlinks or backlinks to websites. This is a critical ranking factor for most search engines.
Algorithm Update: Any update to Google's core algorithm (such as Panda, Penguin) affecting a wide range of search rankings.
Core Web Vitals: This includes all the technical SEO factors that Google considers important in determining the potential experience of a website.
EAT: Authority, Trust, Resilience – this set of guidelines from Google suggests marketers evaluate whether their content meets these key criteria.
UX: User experience.