Also: Does the copy paint a picture of consequence

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Now, for a subscription-specific example, let’s say you sell women’s supplements. Your prospective customers are health-conscious, nutritionally savvy, and use your products daily. This makes it especially important to get specific with your copy. Instead of verbiage like “subscription” and “recurring every 90 days,” communicate the direct benefit they can expect with your bundle plan: “Delivered to your door every 90 days.” This eliminates the anxiety of running out of something that will directly benefit their health and peace of mind.

or dream state? Your job in the above-the-fold section of your product detail page is to mexico phone number list escort the ready-to-buy prospect to the cart. This means that your imagery, product description, and button copy should include the assurances, subscription offer, reflection of what they need, and a believable promise that your product will fulfill those needs before your customers scroll the page.

To recap, keep copy short and punchy, anticipate and clarify benefits to increase motivation, and offer assurances. Now, go make those prospective customers feel something. It’s a key lever for conversion.

5. Use percent savings > dollar savings
In a recent test, we found when we rejected best practices and used percentage savings (vs. dollar savings) on one of our client’s subscription product pages, we saw a 27% increase in conversions.


Aseir Custom’s subscription bundle includes a subscribe-and-save option at checkout, including percentage savings instead of dollar amounts.
Typically, if your product is priced over $100, you’re better off showing a flat savings amount in dollars instead of a percentage. This is the standard “best practice” in the ecommerce world.

But, in this instance, showing the percentage-off savings for our client’s subscription bundle resulted in a wildly improved conversion rate. The more you can simplify their savings, the more likely those savings are to guide them toward a purchase. This is true across the board. Sometimes, switching up how you communicate these savings can be the best possible way to reach your audience. We’re all about going against the grain at Blue Stout, as long as we test wherever possible.