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They want to have local businesses succeed because many other businesses will just not consider doing business in French, so that already is a higher barrier of entry for many American or larger Canadian businesses,” co-founder and CEO of Polysleep Jeremiah Curvers says.

Jeremiah started a mattress company based in Montreal that’s now competing with the Canadian and American giants in the industry, thanks to his local sourcing and marketing strategies, which helped Polysleep capture a huge market share in the province of Quebec.

Here are the strategies Jeremiah used to create local success before malaysia phone number list expanding to a larger market, both online and in stores.




5 strategies to gain regional market share
An Aura Polysleep mattress
People in Quebec resonated with Polysleep’s commitment to using local suppliers and manufacturers. Even the fabric for the mattress is knitted in the region.Polysleep
1. Work with local retail partners
Having a physical presence is important for visibility in a small market, but that doesn’t mean you have to open your own stores. Jeremiah partnered with existing brick-and-mortar retailers to sell Polysleep mattresses. “We know we have amongst the best products, so I’m more than happy to put in a competition with other brands,” Jeremiah says.

Partnering with stores gave customers the chance to test mattresses in-person. It was also relatively affordable compared to acquiring customers online. “The narrative is not what it used to be six years ago. We don’t cut the middleman to save money anymore. We cut the middle man to pay more for Facebook and Google ads,” Jeremiah says. “Ultimately, the cost for customer acquisition is getting pretty close to having a proper brick-and-mortar store.”