At the end of the Time article " The Master of Memes ," 4chan is described again as follows:
“Coarse as it is, 4chan has no rival as a hothouse for memes; they're bred and refined, and then they can escape and run amuck through the culture at large. For better or for worse, this is what the counterculture looks like today: raw, sarcastic, bare of any social or political agenda but frequently funny as hell.”
Identity is prismatic
On Monday, October 17, 2011, Poole repeated his TED speech at the Web 2.0 Summit in San Francisco. He had remarkably harsh words about Google and Facebook: “We all have multiple identities. And that is not something that is abnormal. It's just a part of iraq telegram data being human. Identity is prismatic. There are many lenses through which people view you. We are all multifaceted people. Google and Facebook would have you believe that you are a mirror. There is one reflection that you have. […] But in fact we are more like diamonds. You can look at people from any angle and you can see something totally different and yet they are still the same.”
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According to Poole, we have now reached a crossroads, where we have to make a choice about how we want to deal with our online identity. Do we choose the path that Facebook and Google have laid out for us, or do we choose the path of 4chan, of anonymity, the path where nothing is set in stone3.