Technological innovations
Technology is the main driving force behind the development of TV box. The adoption of 4K and 8K high definition technology makes the picture quality more delicate; the integration of artificial intelligence technology improves the user experience; the popularization of 5G technology provides the ability to transmit high-speed data.
In terms of consumer behavior research, we can conduct an in-depth analysis through the following dimensions:
User Demand Segmentation
Consumers' needs for TV box have changed from watching TV programs to pursuing a more rich entertainment experience. Young user groups prefer to use TV box for online gaming, watching HD movies, using peru number data social applications, etc.; while middle-aged and elderly users are more interested in the usability and stability of the product, as well as the availability of suitable health and education programs for them to watch.
Purchase Decision Factors
Price, brand reputation, product functions, user reviews and after-sales service are the key factors influencing consumers' purchase decisions. As consumers' understanding of smart devices deepens, they pay more attention to the overall cost-effectiveness and long-term experience of using the product. In addition, user reviews and recommendations play an increasingly important role in the purchase process.