`
The role of social media in sports marketing is major, but teams are still smaller than you might expect. If you’re a sports marketer in need of some creative inspiration, try looking beyond your organization for help.
“One of my favorite things about sports marketing is the student data community,” says Brogdon. “It’s much smaller than people realize. You’re able to see a lot of cool success stories from people you’ve worked with or run into over your career.”
Sharing victories and losses with other social media professionals working in the sports industry can spark big ideas. “Everyone creates content around their core and secondary audiences, all while taking their brand identity and account demographics into consideration. It’s interesting because we all get access to the same data, but everyone does something different with it.”
3. Make the most out of time with players
Players are your greatest content creators, but their main focus is on performing on the field. So how can you prep them to capture social content without disrupting their game?
The Chicago White Sox social team maximizes their limited time with players by integrating content strategy into existing touchpoints. “We have two major opportunities to educate our players on social media,” explains Brogdon. “We connect with newly acquired players at a social media session in the fall in Glendale and hold a full team session during Spring Training”
A TikTok post showing a video of baseball player Michael Soroka naming as many Canadian celebrities as he can in 30 seconds.