Word-of-Mouth Marketing Campaign By Amazon

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Expanding on the concept, the ‘Share a Coke and a Song’ campaign debuted in the United States in 2016. It featured some popular song lyrics on Coke bottles. Notably, when Selena Gomez endorsed the campaign, her post became the most-liked photo on Instagram at that time.

Following that, in 2017, the UK version of the campaign introduced 75 holiday destinations on labels instead of names or songs. It helped diversify the approach to word-of-mouth advertising further.


Amazon has a simple yet very effective word-of-mouth marketing strategy. People saudi arabia phone number list naturally tend to share their new purchases. Jeff Bezos had an inkling early on that the road to reach a customer’s heart is through a great customer experience. It makes people talk about your service and brand. He placed this strategy at the center of Amazon’s mission.

Apart from offering a vast assortment and a one-stop shop for products, Amazon used strategies like creating an easy checkout to increase customer loyalty and word-of-mouth recommendations. Authentic customer reviews and ratings also attract customers and enhance their buying experience. The quick redressal of issues and easy returns and exchanges from Amazon also appease customers. These