Creating and managing a content calendar is not just about listing down topics and deadlines. It requires a more strategic approach that varies across industries and organizations. Here are some of the considerations when planning a content calendar:
Seasonality
Depending on the type of business you have, seasonality can play a big role in nurse database your content calendar. For example, a sustainable clothing brand may want to create unique content on World Environment Day. In general, you will need to post special content during popular holidays like Thanksgiving and New Years.
Company milestones or promotions
Key dates and events relevant to the business should also be included in the content calendar. This can include industry conferences, product launches and other significant events. If you’re planning any sales or promotions, it’s important to include related content in your calendar.
Content mix
Maintaining a healthy content mix and posting cadence is important. Plan both long-form guides and short listicles. Make sure your calendar has a mix of SEO-centric and other relevant topics. While this can result in various different content formats, most should fall within two buckets: evergreen content and timely topics.
Evergreen content
Evergreen content has a longer (sometimes infinite) shelf-life and continues to maintain or increase its value long after its publish date. Devoting a percentage of the content you produce to evergreen topics helps you generate consistent leads, followers or customers.