Build a solid market research strategy

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Having a deeper understanding of the market gives you leverage in a sea of competitors. Use the steps and market research tools we shared above to build an effective market research strategy.

But keep in mind that the accuracy of your research band data findings depends on the quality of data collected. Turn to Sprout’s social media analytics tools to uncover heaps of high-quality data across social networks.


Brands today know that loyal customers are not a given–they’re earned. The right social media customer service software can make it easier to win audiences over and keep them on your side.

Social customer care teams face complexity daily. They have to manage complaints and requests, all seemingly high-priority and split across social networks, in a timely manner. On top of this, they experience opaque team workflows leading to redundant efforts, fragmented communication and the risk of off-brand messaging.

The right social customer care software not only offsets these challenges—it empowers your customer care teams to work seamlessly and improve response rates. It also provides you with smarter workflow management, a clear view into team performance and a unified brand voice.