Diwali Social Media Campaigns: Ideas That Sparkle

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One festival that binds the hearts of Indians together is Diwali, the festival of lights. The cultural and religious time is perfect for businesses to indulge in some ‘sparkling’ festive marketing. Diwali sales rake in the highest revenue for most businesses. The festive spending has risen from 91 points to 95 points in 2021.

But with the growth of social selling, it’s essential for you to launch your own well-packaged Diwali social media campaign! To help you with it, we have curated the top social media campaigns for inspiration!

Diwali Social Media Campaigns by brands that sparkle
Significance of Diwali in India and its Marketing Opportunities
Diwali signifies the triumph of good over evil. It is a time when families come chile phone number list together, decorate their homes with oil lamps and colourful rangolis, and distribute sweets and gifts to celebrate. The emotional need to share gifts during this festival is an opportunity that marketers must tap into.

According to Deloitte, the following are the category-wise market size in 2023:

Food and Grocery: USD 1,230 billion
Consumer Durables: USD 175 billion
Apparel and Footwear: USD 160 billion
Gems and Jewellery: USD 145 billion
Based on these market trends, you can choose a theme for your marketing campaigns. For example, post-COVID-19, Cadbury created its Diwali social media campaigns to revive local ‘kirana’ stores. One of its advertisements featured a genteel Sharukh Khan cajoling shoppers to buy from their neighbourhood stores. The brand also allowed local stores to use AI-generated videos of the actor mentioning the name of their store in their social marketing campaigns and sharing on WhatsApp!