Sprout Social's competitive analysis report in the Sprout listening tool.

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A LinkedIn post from an employee at CoHatch sharing behind the scenes photos of a new business location.

Level up: It can be daunting to post about your company, but 72% of engaged social users say they would post about their company if the content was already written for them.

With a platform, like Employee Advocacy by ig data Sprout, you can curate share-ready content and posts for employees, making it easier for them to post more often, and more confidently.

Sprout's Employee Advocacy platform where you can see how posts are curated for employees to share.
Use data to understand what your audience likes
There’s a reason that 83% of marketers said the use of social data will increase (Q1 2023 Sprout pulse survey). Data is your ticket to understanding what content does well organically.

A green data visualization with an arrow pointing upward and a stat that reads, 83 percent of marketers say the use of social data will increase in 2023.
Learn from the posts that do well. Then, replicate them, adapt them, even repost them.

For example, Shedd Aquarium’s penguin and sea otter content has gone viral a few times. So it’s no surprise that they feature these animals often. They’re popular with new and old fans alike.



Level up: Speed up your data-gathering process to uncover audience and post insights faster. Sprout’s automated analytics and reports pull metrics across networks into one place, creating presentation-ready reports that can help you optimize your strategy.