Toys will reach RMB 27.8 billion in 2023 and RMB 99.6 billion in 2028, with an average annual compound growth rate of 29.0% from 2023 to 2028. The penetration rate of global building character toys in the global character toy market will increase from 8.0% in 2023 to 18.4% in 2028.
The above data fully demonstrates that building role toys are showing a strong growth momentum. It is not difficult to predict that industry leading players such as BRUCK will be able to seize huge market opportunities.
It is worth mentioning that BRUCO has a comprehensive layout namibia telegram data on the channel side, which has laid a good foundation for opening up this blue ocean market. As of June 30, 2024, the company has effectively covered all first- and second-tier cities and more than 80% of third-tier and below cities through cooperation with more than 450 dealers.
In the Chinese market, in terms of offline channels, the company's products have entered large Chinese supermarkets and professional outlets such as Toys "R" Us, Kidsland, Cool Toys, and Walmart; in terms of online channels, the products cover mainstream e-commerce platforms such as Tmall, JD, Douyin, and Pinduoduo. In addition, BRUK has also entered overseas markets including the United States, Southeast Asia and Europe, and is sold through online and offline channels including Amazon, Toys "R" Us, and 7-Eleven.