Notable controversies

[fomayof928@mowline]

There are some notable direct conflicts here.

SEO keywords can be really boring on social media sites . When you try and make things specifically keyword-heavy or keyword-heavy, your social performance increases dramatically.
Creating mystery socially, so basically not saying what the piece is about, but only speculating on what it might be about, undermines the clarity you need to rank well and drive those clicks from search engines. It also hurts your ability to target keywords in general.
The need for engagement and brand credibility that you've got for your website visitors is really going to hurt you if you're trying to produce those clickbait-style pieces that work so well on social.
In search, ranking for low-relevance keywords is ecuador number data to very unhappy visitors , people who don't care that just because you rank for it doesn't mean you should, because you didn't serve the visitor's intent with original content.
Arriving at a solution
So how do we solve this? Well, it's actually not a very difficult process. In 2017 and beyond, the good thing is that search engines and social and visitors all have enough in common that most of the time, we can arrive at a good, happy solution.

Step 1: Determine who your core audience is, your primary goals, and some of the priorities for these channels.
You can say, “Hey, this piece is really built for search. If it works well on social, that’s fine, but that’s going to be our primary traffic driver.” Or you can say, “This is really for internal website visitors who are browsing around our site. If it happens to drive some traffic from search or social, that’s fine, but that’s not our goal.”

Step 2: For non-conflicting elements, optimize for the most demanding channel.
For these non-contrasting elements, so it could be the page title that you use for SEO, it doesn't always match the headline exactly. If it's the closest match, that's a real problem, but an imperfect match can still be fine.