Whether it is about school, city centres or self-development: authenticity seems to be the magic word. Marcel Kampman is the initiator of Dream School , a school where you can become who you are. He believes that in today's schools you lose more and more of your true self until you really don't know what you want anymore at the age of eighteen. This is because the way of teaching is controlled by the school management. But actually the student should indicate for himself which direction is best for him or her.
“Cities without their own identity will be lost,” says Cor Molenaar . People no longer argentina phone number list need to go to the city to buy things, because they do it online. So the future belongs to municipalities that make their city centers attractive and offer catering and unique shops. We are entering an era of social individualism, says Molenaar. We are indeed social, but we determine very well for ourselves what we want and who we want to belong to. People are looking for their own authenticity more than ever. Companies are following this trend. And social media are now eminently suitable for companies to rediscover their authenticity .
Frankwatcher: Martijn Baten
Employer Branding Experience 2011: Create the brand through your people.